Essence of Excellence is a game where teams become alchemists, experimenting with exotic extracts to create a blend that captures the essence of their target market. They discuss and define the mood, likes, and characteristics of their audience.

Teams learn the basic techniques of perfumery to create a ready-to-wear fragrance. They then support their perfume with a creative brand and a powerful marketing campaign, which they present to the whole group. During the process, participants’ own perceptions are explored and compared with that of others, highlighting that we each operate from a unique and valid model.

This realization brings understanding, bridges cultural gaps, and builds relationships within each team. It also brings a deeper understanding of customers and their perceptions.